Patented Keel - The only fishing lure with a keel. Natural live bait fish action. * Seal of Approval - The North American Fishing Club. * As Seen on TV - Sportsman Channel Show "The Ultimate Catch". A favorite with trophy fish hunters. * Control - The REEL KEEL dives and swims to multiple depths, by moving your rod tip. It"s the only lure that will "Walk the Dog" underwater. * EXCLUSIVE BONUS - REEL KEEL Fishing Tips by Fishing Pros.