New Pure Protein Soft Baked Protein Bars are decadent, soft bars that take nutritious and delicious to a whole new level! Double Chocolate Vanilla Crunch has layers of silky smooth chocolate, crunchy vanilla and a soft cake center. Each delicious, soft baked bar has 17 grams of protein and 5 grams of sugar, making it deliciously easy to eat good and look great. Try one today!