Written by Packianathan Chelladurai, one of the preeminent scholars and researchers in the field of sport management, this text presents a clear and concise treatment of the management of organizations in sport and physical activity. The four functions of management-planning, organizing, leading, and evaluating- provide the general framework for the book. This organization, used in the majority of texts written for business students, represents the simplest and best approach to introduce students to the intricacies of management. For each function, Chelladurai uses relevant theory to explain why sport and physical activity managers do what they do, citing the theoretical models most relevant to the unique aspects of the sports industry. He also introduces readers to landmark studies in management giving particular emphasis to those in sport management. In addition, Chelladurai provides numerous examples from the broad area of physical activity and sports, including professional sports, intercollegiate athletics, health clubs, sports clubs, consulting firms, and nonprofit sports/fitness programs. His examples also highlight management experiences in public, private, and third sector, profit and nonprofit, and small and large organizations.