Kate Lorig provides the health professional with a practical, step-by-step description of the process of conceptualizing, designing, implementing, and evaluating a successful patient education program. Discussions focus on conducting a needs assessment, developing and evaluating a program based upon that assessment, generating marketing strategies, and selecting or preparing patient education materials. This volume is a practical, step-by-step description of the process of conceptualizing, designing, implementing, and evaluating a successful patient education program. Chapters focus on conducting a needs assessment, developing and evaluating a program-based upon that assessment, generating marketing strategies and selecting or preparing