Elvive Colour Protect : hair is protected for visibly prolonged colour radiance.Repeated washing, sun, pollution: coloured and highlighted hair needs special care for effective protection against daily aggressions. L"Oréal Paris, world No.1 in hair colour, have formulated new Elvive Colour Protect Shampoo.Light Reflecting System:The Colour Protect Light Reflecting System formula with UV filter, combines an active nourishing ingredient and filters, to work on 2 levels:1. It nourishes the hair and transforms its surface. Hair fells silky to the touch.2. It helps protect the hair fibre from external aggressions and accentuates your colour"s radiance.