Max factor lipfinity lipstick offers incredible color that really does last all day. With a semi permanent colour and a shine boosting moisturising top coat there"s no need to reapply, even after eating and drinking throughout your day - no matter how long it is, your lipstick"s still on! no other lip colour has the staying power of lipfinity - an ultra long lasting and vibrant lip duo that together create a smooth, sheer finish for up to 12 hours!