Indulge in rich, fortifying keratin proteins that reinforce each strand, increasing elasticity to resist breakage caused by brushing and styling, while argan oil conditions and smoothes creating a luminescent shine. Strands are strengthened from within and nourished throughout for longer, stronger hair. Beauty, pure and simple. Why you want it - strength is beautiful! Especially strong, sexy strands! Defend against split ends and fly-a-ways. Rid your mane of all those pesky broken hair pieces! Stronger hair can grow longer and more beautiful. Organix bottles are eco-friendly, manufactured from materials containing recycled post-consumer resin. Not tested on animals. Reduce, reuse, recycle. Made in USA.