* Cleans 2X more greasy dishes* *per drop vs. non-Ultra Joy while suds last. * 2X Concentrated more power, less waste* *vs. non-ultra Dawn Ultra Dawn can clean more with less so there"s less waste from plastic bottles. * Ultra Dawn contains 30% more cleaning ingredients per drop than the leading non-concentrated brand. * You can count on Ultra Dawn to get through more dishes without the water feeling greasy*. *vs. the leading non-concentrated brand