Why is youth code right for me? With age, your skin regenerates less quickly. Time leaves a visible imprint: signs of stress, fatigue and aging seem to suddenly appear. After 10 years of research, L"Oreal scientists unlock the code of skin"s youth by discovering a specific set of genes that are responsible for skin"s natural power of regeneration. Genactiv technology with L"Oreal"s breakthrough genactiv technology, this powerful daily moisturizer can increase skin"s power of regeneration so it regains the qualities of young skin. See smoother, youthfully luminous and rested skim emerge. Plus, skin is protected with broad spectrum UVA/UVB SPF 30 to help prevent future signs of damage. See dramatic results. Immediately skin is smoother, deeply hydrated, wrinkle reduction begins. After 1 week signs of stress and fatigue are visibly diminished, and skin looks rested. After 1 month: lines and wrinkles are visibly reduced.