The line of items titled "Blow up", marks the start of a collaboration with the Campana brothers from Brazil with Alessi. The inspiration for this design comes from a game called "Shanghai" and was created with the idea of assembling hypothetical offcuts of steel wire, welding them together to form various types of containers. The Campana brothers are without doubt, the most interesting phenomena amongst the pool of talented young international designers. They have brought a healthy breath of fresh Brazilian and sub-equatorial air and poetry to European design houses. Their work is hallmarked by the "use of materials in the raw state and by experimentation with poor and recycled matter. Their hybrid, often primitive forms seek to express the contradictions of their urban chaos, drawing on the vitality of indigenous expressions for endowing the products with an authentic nature, bound to the temperament of local folk" (C. Morozzi).