" Featuring clips of major political debates, press conferences and media interviews...including the 2004 Presidential debates with President George W. Bush and Senator John Kerry. Sooner or later, every human being on the face of this planet will be confronted with tough questions. How will you handle them? In the Line of Fire: An Interactive Guide to Handling Tough Questions, is a companion to the book, In the Line of Fire: How to Handle Tough Questions ... When it Counts, published by Pearson Prentice Hall. This DVD contains illustrative video clips of tough Q&A sessions in the public arena and the lessons you can learn from them. We"ve programmed the DVD so that you can watch it straight through or visit ... and revisit... the lessons chapter-by-chapter. To enhance the lessons, we"ll be interactive: at several points in the DVD, we"ll ask you a question, then pause and ask you to press the pause button on your DVD player or computer and think about the question. You"ll get the answer when you press play again. To focus on the video examples, we"ve condensed some of the lessons, but you can find all of them in the book, and in greater detail. For best results use the book and the DVD together, but either one will help you stand tall in the line of fire. Challenging Questions Why do people in business ask challenging questions? Because they are mean-spirited? Perhaps. Because they want to test your mettle? Perhaps. More likely it is because when you are presenting your case, which is just the case in almost every decisive communication in business...as well as in all walks of life...you are asking your opposite party or parties, your target audience, to change. Most human beings are resistant to change, and so they kick the tires. You are the tires. "