Do you need to get back in control of your cash? Do you want to understand your money emotions? Are you happy to talk about sex, make-up and shoes, but shy about your financial feelings? With more and more women stepping up to take charge of their financial destiny, SHECONOMICS will help you master your money and understand the complex feelings that can stand in your way. Whether you want tips on taking emotional control of your finances, choosing monetary goals and planning how to achieve them, paying off loans, sorting out pensions, investing, spending or simply living within your means, this is the book for you. Karen and Simonne have devised seven simple yet effective laws of "sheconomics" to help you change your attitude to personal finance, get your money madness under control and secure a financial future that doesn"t depend on Prince Charming or a lottery ticket. With real-life stories, case-studies and experiences gathered from years of working in the world of money, SHECONOMICS is a no-nonsense-easy-to-follow financial guide, written for women by women. About the Author Professor Karen Pine is a renowned researcher in Developmental Psychology as well as being a popular women"s writer. Currently she is Professor of Developmental Psychology at the University of Hertfordshire. Professor Pine"s research has been published extensively in international academic journals and presented at conferences worldwide. Simonne Gnessen is founder of Wise Monkey Financial Coaching, one of a handful of firms in the UK offering an alternative to traditional financial advice. Her work has been featured in the national press, on BBC radio and television programmes and in a variety of women"s magazines