Key Concepts in e-Commerce (Palgrave Key Concepts)
Price 27.67 - 73.35 USD
EAN/UPC/ISBN Code
9780230516717
Author
Alan Charlesworth
Producer
Palgrave
Pages
330
Year of production
2007
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 600 entries arranged alphabetically for ease of use, and is fully cross-referenced.