"Greed is Good." Is this the best argument to be made on behalf of human aspirations and the free market? Acquisitivity uproots the "greed is good" philosophy, showing it to be both wrong and largely irrelevent in defining human nature and the dynamics of economic progress. The author looks behind Adam Smith"s The Wealth of Nations to examine the origin and purpose of human conduct in the free market. The result is a purely conceived natural mechanism centered in each individual for efficient allocation of resources to the most productive and innovative person. Society is the indirect beneficiary. Acquistivity brings Adam Smith and The Wealth of Nations to the Twenty-First Century where the acquisitive energy of every individual can ride the Internet. The stock markets, business, education and, hopefully, governments will never be the same again.