Why fake it when you can get a false lash impact with your own lashes? New False Lash Effect Mascara doubles your lash size* with the impact of false lashes without the fuss. It"s this season"s make up artist must have. The secret is in the lash boosting combination of Max Factor"s biggest brush ever combined with patented Liquid LashTM technology. Now with every volumising coat the big brush sweeps right to the tips giving your lashes fullness and head turning attitude. The result is 100% impact. 100% you.All the positive effects of false lashes with a new mascara.Unique Big Brush with patented, thermoplastic elastomer technology and 50% more bristles (vs. Masterpiece Max Mascara).Big Brush contacts and coats more of each lash in every go, sweeping volume right to the tips for length and lift.Volumising Liquid Lash formula creates a natural-looking array of full-volume lashes.Formula builds volume by allowing the brush to sweep to the tips from the first and each subsequent strokes.