King Soba is a family run business who believe in the principles of healthy eating and sustainable agriculture. It believes that a balanced diet based on organically grown whole foods is essential to good health, happiness and wellbeing. All the organic ingredients used in King Soba products are certified to EU, NOP and COR standards and made from whole grain combinations which are delicious, healthy and convenient to use. Rich in potassium, low in calories and loaded with beta-carotene, pumpkin is a delicious, healthy and versatile vegetable. Blended with health-giving ginger and wholesome, nutty brown rice, these wheat and gluten free noodles are delicious hot or cold and ideal for special diets.