Storytelling About Your Brand Online & Offline "In her book, Bernadette Martin, the "Storytelling Sage," expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands." -- William Arruda, President, Reach Personal Branding" As neurological research confirms, storytelling is a powerful communicative tool. In her new book, "Personal Branding Strategist," Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals" careers. From Storytelling 2.0 or Digital Storytelling, to interviews with experts to the Branded Bio tool, Martin guides you in developing your own compelling story...