Nudge, Nudge, Think, Think "A pathbreaking book that for the first time brings smart policy insights into contact with creative, rigorous testing.This book sets the standard for all future scientific evaluations of "what works"." Donald P. Green, Columbia University, USA How can governments persuade citizens to act in socially beneficial ways? Thaler and Sunstein"s book Nudge drew on work from behavioural economics to claim... Full description