A Q&A with Michael Bungay Stanier, Senior Partner at Box of Crayons and Editor of End Malaria Question: Michael, how did you get the idea for this project? Michael Bungay Stanier: In my last book, Do More Great Work, I talk about the power of focusing on a "Great Work Project" to channel your energy and focus on doing Great Work--the work that you care about, the work that makes a difference, the work that matters. So in the middle of 2010, I sat down to ask myself what my Great Work Project would be, and the idea for the first version of this book appeared. Question: The first version? Michael Bungay Stanier: It"s gone through quite a few iterations. First, it was going to be just an ebook that would be free (and hopefully viral), with requests to donate baked into it. Then it turned into a book, but I couldn"t quite figure out how to get the money from the sales to the charity. And then finally into what it is today. Question: Why malaria? Michael Bungay Stanier: When I was thinking about my Great Work Project, I thought about having an impact at a global scale. That was fairly overwhelming, but I did some research and found that $10--the cost of a mosquito net--is the cheapest unit of global change. Malaria is a scourge--a child dies of it every 45 seconds--and nowhere more so than in Africa. For $10, you can save lives. I though I could try and raise $10 per book. (And of course, we"re actually raising twice that.)