THE ONE watches have changed the signs of the time, THE ONE watches created an evolution - a logical development towards reading and perceiving time. Instead of following tradition and using sexagesimal time THE ONE watches show time in a binary format - the initial time reading system for all computers. Simply said: it all comes down to the numbers 0 and 1. Small numbers that opened a whole new world of precision, perfection and individuality for unique people everywhere in the world. Today THE ONE is market leader in LED technology for watches. JOIN THE EVOLUTION!