How to become Customer Driven Customer service is the competitive business battleground of the 1990s. This book, by an internationally acclaimed entrepreneur, is a handson guide for people who run businesses or work in them, written in simple jargonfree style. He explains: The "Boomerang Principle" (bringing the customer back): How to get the feel of the market place: How to listen effectively to the customer: Customer panels: Why you should increase the number of complaints: How to introduce fun and surprise into business. An essential handbook for managers, company directors, employees and students.