Internet Commerce

EAN/UPC/ISBN Code 9781562054960


Have you ever encountered online services that prompted you to say, "They"re not a business, but they play one on the Internet!"? Well, their owners probably didn"t have a copy of Internet Commerce, which covers all of the essential topics: Integrating an online storefront with an existing business, or starting an online storefront from scratch Dealing effectively and securely with financial transactions online Strengths and weaknesses of existing e-cash systems Business-oriented analyses of WWW servers, with an emphasis on security Planning storefront design, content, and marketing Business-oriented overviews of emerging Internet technologies such as Software Agents, Virtual Reality Markup Language (VRML), and real-time audio and video Highly recommended!