70% less fat; No MSG, preservatives or artificial colours; Suitable for vegetarians; Salt & malt vinegar flavour baked potato; 70% Less Fat*; *70% less fat than potato crisps on average ; Munch your way thro" a bag of Walkers Baked Salt & Vinegar flavour and you might find yourserlf transported back in time to chip shops on seaside holidays. That"s because, in our quest to make sure our Baked range uses real food ingredients, we"ve sought out proper salt and tangy malt vinegar; They"re oven baked, twice, for crunchiness and exceptional taste and because they"re baked, they contain 70% less fat than potato crisps on average; Visit us at: www.walkers-baked.co.uk