Shaping Our Mothers" World How midcentury periodicals that fostered an indelible middle-class ideal for American women also confronted the happy homemaker stereotype Read by millions of women each month, such mainstream periodicals as Ladies" Home Journal and McCall"s delivered powerful messages about women"s roles and behavior. In 1963 Betty Friedan"s The Feminine Mystique accused the genre of helping to create what Frieda... Full description