Converge: Transforming Business at the Intersection of Marketing and Technology

Preis 20.56 - 29.95 USD

EAN/UPC/ISBN Code 9781118575529

Marke Wiley

Converge The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. Full description