The POLICE brand was born in 1980 in a beautiful mountain region near Venice, Italy. The 1980s constituted an era of shaking off past dogmas and daring to pursue the ideals of non-conformism and hedonism. Conditioning was out - freedom of expression was in! Just as Italy has become synonymous with style, and Milan has reached the heady status of fashion capital of the world, POLICE has grown into a leading power in glamour. More than twenty years down the road, POLICE is both young and hip, and is still a leading name in fashion. POLICE timepieces are for a person who is looking for a distinctive product that presents a look somewhere between the present and the future. Each new collection of POLICE watches is designed with a sense of spontaneity imagination and creativity. The watches are bold, stylish and at the forefront of fashion. They use precise technology, offer the best in comfort and combine unpredictable elements to create a serious and sensational style.