[ MEASURE WHAT MATTERS ONLINE TOOLS FOR UNDERSTANDING CUSTOMERS, SOCIAL MEDIA, ENGAGEMENT, AND KEY RELATIONSHIPS BY PAINE, KATIE DELAHAYE](AUTHOR)HARDBACK
In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.