Jovanotti was behind one of two rival Gino Latino Italio-house tracks in the early 1990s. His Gino Latino single "Welcome", reached Number 17 on the UK Top 75 Singles chart. Gino Latino"s, Welcome, was played at least on the hour, patrons would tip the DJ to play it over and over again. The song is so clichéd that after the hundredth playing, it was like a joke so bad that there was something perversely enjoyable about it. The best part is hearing an Italian accent proclaiming "My name is Gino Latino, I"m the brains of the House Sound!" and how he "Really liked to party". A classic, but I"m not sure for what reason.