Louis Erard is a prestigious brand of watches with high quality mechanical mechanism and affordable prices for men"s and women"s watches. The first Louis Erard watch were created 1931st, every Louis Erard watch is produced in Switzerland, in accordance with 400 year old traditions of Swiss watchmaking, respecting the principle of Haute Horlogerie which means that clock has a mechanical mechanism. For a brand like Louis Erard this means that a mechanical watch is not a machine but a live thing. The main guide line when creating the external appearance for all lines Louis Erard watches is "timeless classic", and then builds the design which can be luxurious, elegant and sporty. Louis Erard watches are divided into five collections: 1931, Emotion, Excellence, Heritage and Sportive.