L"ORÉAL PARIS.GOLDEN BROWN 53.EXCELLENCE Creme.Replenishing and protective crème colour.Enriched with PRO-KERATIN.100% grey coverage.Strengthens and protects hair.Rich, radiant colour.Replenishing crème colour enriched with Pro-Keratin.Keratin is a major component of hair. Over time the keratin in your hair can be lost.Enriched with Pro-Keratin, new Excellence Crème permanent hair colour, with a non-drip conditioning crème formula, revitalises the look and feel of your hair. Your colour is radiant and looks full of life.3 easy steps to colour, replenish and protect.STEP 1. Protective Pre-Colour Treatment. Developed to care for damaged hair.STEP 2. Crème colourant enriched with PRO-KERATIN. Protects as it colours.STEP 3. After-colour Protective Conditioner. Replenishes hair for a soft and silky touch.Colour Result Guide.- Result will vary depending on your natural colour*.- If you are deciding between two shades of Excellence Crème, choose the lightest.*For coloured hair: if you wish to go a shade lighter you may need to use L"Oréal Super Blonde Pre Lightener first.Permanent Colour.- Excellence will gradually grow out. Does not wash out.- Excellence develops in 30 minutes.Results:- Soft and silky texture.- Rich and radiant colour.- 100% grey coverage.SPECIALLY DESIGNED FOR HAIR WITH DAMAGED AREAS.TOUCHING UP YOUR ROOTS?Excellence Crème can be used to touch up roots between colourings. To avoid uneven colour result we do not recommend using another brand.WITH COMB. For an easy, precise application.This pack contains:- 1 Protective Pre-Colour Treatment. 12ml e.- 1 applicator bottle of Crème Developer. 72ml e.- 1 comb applicator.- 1 tube of Protective Crème Colourant. 48ml e.- 1 bottle of Protective Conditioner. 44 ml e.- 1 instruction leaflet.- 1 pair of professional-quality gloves.