We believe everyone deserves to have healthy, comfortable skin. Lubriderm, the brand developed by dermatologists, now offers formulations designed specifically for a man"s skin. Men"s 3-in-1 lotion makes taking care of your skin fast and easy by moisturizing, improving and soothing skin in just one step. This specialized fragrance free lotion, with minerals and essential moisturizers found in men"s skin, is designed to improve your skin"s moisture barrier for healthier-looking skin. This aloe-enriched formula also helps soothe skin after shaving. All of this in a light-weight, fast absorbing and non-greasy formula. Now your dry skin"s needs can be met with a single bottle.