Creative Advertising: Ideas and Techniques from the World"s Best Campaigns

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EAN/UPC/ISBN Code 9780500287330
Marke Thames & Hudson
Autor
Herausgeber Thames and Hudson Limited
Gewicht 1.43 kg
Pagina 256
Jahr 2011
Binding 250x285

Creative Advertising What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the effective campaigns, this title showcases over 200 examples of international advertising from a range of media. It is suitable for designers, art directors, copywriters and students of advertising.