Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property (Intellectual Property - General, Law, ... Management, Licensing, Special Topics)
Preis 43.08 - 103.66 USD
EAN/UPC/ISBN Code
9781118004531, 9781118004531
Marke
John Wiley & Sons
Autor
Suzanne S. Harrison
Pagina
272
Jahr
2011
Edison in the Boardroom Revisited Highlighting the winning strategies biggest companies use to maximize the value of their intellectual property, this title looks at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world, it studies IAM and its implications for businesses.