Four Roses Kentucky Bourbon Whiskey - the Legend of Four Roses Paul Jones, Jr., the founder of Four Roses Bourbon, fell in love with a beautiful Southern belle. He sent a proposal to her, and she replied that if her answer were "Yes", she would wear a corsage of roses on her dress to the upcoming grand ball. When she showed up the night of the ball in her beautiful evening dress, she indeed wore a corsage of four red roses. He later named his Bourbon "Four Roses" as a symbol of his devout passion for the lovely belle.