Автор - John Rossiter
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EAN 9780071155144 -
EAN 9783639178982 92.08 USD
Advertising Communications & Promotion Management
COMPARING 4 METHODS OF COLLECTING DATA ON SOCIAL DESIRABILITY BIAS. As Measured By The Impression Management Subscale Of The Balance Inventory Of Desirable Responding. Methods Are Face To Face, Phone, Mail And Web